Unlocking Inner Potential with Mindful UX with Markus, Founder and CEO of Olo
Podcast with Markus Pesonen founder and CEO of Olo
Podcast Overview
In this special episode, I spoke to Markus, the founder and CEO of Olo. We discussed how we can unlock our inner potential with mindful UX and Markus's journey of building his company.
I met Markus at a Design Buddies conference and was intrigued by the thoughtful approach that went into building his app, Olo. Markus was one of the rare founders who deeply cared about all the design and the impact of his product on users' mental health and well-being.
This newsletter and podcast revolve around the theme of unlocking inner potential through mindful UX.
What we covered
The future of generative AI and design
Markus's approach to building his company involved talking to more than 10,000 users.Balancing business goals with a thoughtful approach to building a business
How good design reduces customer acquisition costs
How the UX of apps impacts mental health and moreWatch the full episode here
Watch on Youtube | listen on Spotify
Resources
✅ 👉 Link to Olo App : https://www.olo.app/
✅ Markus Linkedin : https://www.linkedin.com/in/markuspesonen/
Key Takeaways
Takeways
When Markus started building his app, he began with just a paper and pen. You don't need fancy tools to get started; start with what you have.
While building Olo, Markus and his co-founder Catarina listened to the feedback of more than 10,000 users, which helped drive the product decisions.
The future of user experience and user interface is generative and not just a product with thousands of buttons.
Self-awareness is the key to unlocking your inner potential, better decision-making, and inner creativity. Your body is a compass; if calibrated well, it will help you make the best decisions.
Let your mind wander, and that’s how we digest information.
The Olo app was started with a couple of meta design principles. Markus thought about how he wanted people to feel while using the app, and he wanted the app to be more audio-focused, which was influenced by his past musician background.
The essence of UX is understanding what we are trying to do before you even build it.
Many apps out there have low retention; focus on what more you can offer than an app and build a community around the product.
Mapping what we have learned is the most important thing in the design process.
Paper, Pen, and Imagination are your best design tools.
AI tools enable us to design and prototype ideas quickly and get to results fast; we could leverage these tools in your product and design process.
Connect with Markus from here : https://www.linkedin.com/in/markuspesonen/
Thank you for reading
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